According to the American Med Spa Association (AmSpa), the rate at which medical spas are growing is 20% each year over the past five years. In fact, in the recently released AmSpa State of the Industry Report, medical spas are among the fastest growing industries in the nation. It’s critical that you are promoting the right medical spa services.
Choosing which services to offer in your medical spa will help determine its success. It’s important to identify what your customers are looking for when they seek out medical spa services.
Just what services are trending? Let’s take a look.
Microblading is hot. In fact, as of this posting, if you search the hashtag #microblading on Instagram, more than 5 million pictures come up. If your med spa is not offering this semi-permanent makeup technique, you are missing out on a tremendous financial opportunity. With the initial equipment investment being low compared to other professional tools and machines, the ROI is high, which all med spa owners appreciate.
Eyebrows tend to be the most expressive facial feature. Think of a beautiful painting for your wall. You wouldn’t just hang it as is. It would look incomplete. No, you shop for the perfect frame to adorn the picture with before it goes on the wall. The same applies to eyebrows and your face. When your brows are groomed properly and shaped and filled in, your eyes become more vibrant, cheekbones look more lifted, and a look of balance is achieved. Microblading can be used to mimic the look of individual hairs. It is a great option for filling in sparse brows, but also offers confidence to women suffering from hair loss due to alopecia and chemotherapy.
While Microblading is most often used to create the look of perfectly groomed brows, the procedure is also used on other areas of the face. One growing trend is to achieve the look of freckles using the fine point of the blade. That is why the Microblading trend continues to grow by leaps and bounds and will only continue to do so as new applications of the technique emerge.
CoolSculpting is another service that you will want to provide to your clients at your med spa is an FDA-approved confidence booster. It is a safe, non-invasive fat reducing treatment with no downtime. After a treatment session, clients can go back to work or resume their normal day to day activities, making this a very desirable body contouring option.
What sets CoolSculpting apart from other med spa services of the past is that this does more than reduce the appearance of fat. It actually reduces fat. The procedure is based on Cryolipolysis®, a technology backed by science which shows that the cold can reduce fat cells up to an impressive 25%.
This popular medical spa treatment can be done in as little as one session, depending on how much body fat the client would like to lose. Each session can eliminate 20 to 25% of the fat, so a client who is at her ideal body weight may only need a single session, while those wanting to shed more fat will require multiple visits. Multiple areas can be targeted with CoolSculpting, from a double chin to the inner thighs. The result? Less fat with a toned and sculpted look that provides your clients with instant body confidence.
Another med spa essential is Botulinum Toxin Type A, or Botox. Your medical spa must offer Botox to remain on top of popular trends. Botox is the #1 non-surgical procedure for both men and women, according to the American Society for Aesthetic Plastic Surgery.
In addition to softening frown lines, Botox has now been approved for the treatment of crow’s feet. Other common uses of Botox include reducing the look of neck bands, softening jawlines, lifting corners around the mouth that have started to droop, and repairing an overly gummy smile.
Additionally, Botox is used for other purposes, including the treatment of migraine headaches and hyperhidrosis, or excessive perspiration.
Hyaluronic Acid-based Dermal Fillers
The second most popular non-surgical treatment is another one that continues to be on the rise: the dermal filler Hyaluronic Acid. It makes sense, then, that you will want to offer this procedure at your med spa.
Hyaluronic Acid is an ingredient that skin care formulators continue to add to their products because of the ingredient’s many benefits. Unfortunately, this popular serum and lotion ingredient cannot deeply penetrate beneath the skin the way that an injectable filler can.
Hyaluronic Acid is a unique ingredient. It can hold 1000 times its weight in water, allowing it to act as a moisture magnet, plumping and hydrating the skin to give it a more youthful appearance. Often referred to as a “lunchtime facelift” this popular med spa procedure lasts for around 3 to 4 months, making it a profitable option due to repeat clients.
Laser Hair Removal
Is your med spa offering hair removal services? Waxing and sugaring have long been industry staples, but clients want a more permanent option to keep their bodies smooth and hair free. That is where laser hair removal comes in. Your med spa will want to have an expert trained in this procedure, which is now one of the most commonly performed cosmetic procedures in the United States.
Laser hair removal is such a popular med spa treatment because both men and women are seeking permanent hair removal options. Highly concentrated beams of light target follicles and destroy the hair. After an average of 3 to 7 treatment sessions, the hair loss will generally be permanent. No more waxing, shaving, painful tweezing or outdated electrolysis.
Medical spas offer laser hair removal to both women and men. The number of men getting this procedure done is rising, especially when it comes to removing hair on the back and the nape of the neck. For women, this hair removal procedure is often done on the face, underarms, bikini line, legs, and more. Offering this long-term hair removal solution at your med spa is imperative.
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