{"id":8455,"date":"2018-06-08T12:26:34","date_gmt":"2018-06-08T12:26:34","guid":{"rendered":"https:\/\/www.startbooking.com\/blog\/?p=8455"},"modified":"2018-06-08T12:26:40","modified_gmt":"2018-06-08T12:26:40","slug":"social-media-influencers-can-help-grow-your-salon-or-spa-business","status":"publish","type":"post","link":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/","title":{"rendered":"Social media influencers can help grow your salon or spa business"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Leveraging social media influencers will help grow your business.<\/h3>\n\n\n\n<p>We recently discussed\u00a0<a title=\"the importance of social media marketing\" href=\"https:\/\/www.startbooking.com\/blog\/is-your-med-spa-using-social-media\/\">the importance of social media marketing<\/a> for business. We&#8217;re going to expand on that and talk about the role of partnering with social media influencers to help increase your client base and, in turn, your profits.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">What is a social media influencer?<\/h3>\n\n\n\n<p>Many people confuse an influencer with a celebrity spokesperson who endorses a product or a brand. They are actually not the same at all. An influencer is someone whose <a rel=\"nofollow\" href=\"https:\/\/influencermarketinghub.com\/what-is-an-influencer\/\">online presence<\/a> has the power to sway people&#8217;s buying decisions.<\/p>\n\n\n\n<p>Influencers have this power because of their authority and expertise in their niche. They have spent time establishing meaningful relationships with their followers, which makes them valuable assets for your business.<\/p>\n\n\n\n<ul>\n    <li>Influencers are credible and easily relatable.<\/li>\n    <li>Social influencers are everyday people like you and me.<\/li>\n    <li>Authenticity is their trademark, having established a sense of community with their followers over time.<br\/><\/li>\n    <li>Social influencers share products and services they genuinely like.<\/li>\n    <li>Influencers are trusted by their followers.<\/li>\n    <li>They have the ability to drive sales because of this established trust.<\/li>\n<\/ul>\n\n\n\n<p>All of these traits are what make social media influencers such an asset to salons and medical spas. They are<em><strong> not<\/strong><\/em> paid spokespeople, which makes their word hold much more value. People want to know that they are hearing genuine commentary, as opposed to a paid advertisement. Social media influencers can provide the legitimacy and authenticity that a traditional marketing campaign simply cannot.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencer marketing should be part of your salon or medical spa&#8217;s strategic marketing plan.<\/h3>\n\n\n\n<p>We live in a world that is driven largely by social media and this trend will continue. Business savvy salon and med spa owners know that using social media influencers is a smart way to generate buzz.<\/p>\n\n\n\n<p>Industry leaders continue to speak about the benefits of working with the Instagrammers and bloggers who drive business &#8212; and with good reason.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dayspamagazine.com\/how-to-use-social-influencers-to-promote-your-spa\/\">Halla Rafati<\/a> is the PR director of the Four Seasons in Toronto. She is sold on the concept of partnering with social media influencers to increase business. \u201cI can\u2019t stress how important it is to integrate top influencers into a marketing plan,\u201d she says. \u201cWhen you create that digital awareness, people really will start reaching out to you.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It&#8217;s a matter of trust.<\/h3>\n\n\n\n<p>According to <a rel=\"nofollow\" href=\"https:\/\/simplymeasured.com\/blog\/influencer-marketing\/\">Nielsen,<\/a> <strong>only<\/strong> <strong>one third of consumers<\/strong> trust advertisements, while 90% of them trust the recommendations of their peers. Working with influencers can help give your brand a more &#8220;human&#8221; voice, making your brand more relatable and approachable.<\/p>\n\n\n\n<p>Instead of composing a generic business-related tweet in an attempt to drive customers to your salon or spa, a <strong>genuine<\/strong> mention on social media from an influencer has a much stronger impact.<\/p>\n\n\n\n<p>This goes back to trust and the importance of authenticity. The reason the influencer has so many followers is because they worked hard to establish trust and their word goes a long way.<\/p>\n\n\n\n<p>Posting a photo on Instagram with a caption reading something like &#8220;The chemical peel I just had at ABC Med Spa was out of this world amazing! Just look at my skin!&#8221; holds much more clout than ABC Med Spa posting on Twitter, &#8220;Chemical peels 15% off today. Book your appointment now.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Influencers can target your key demographic.<\/h3>\n\n\n\n<p>As a business owner, you want to be sure that your method of marketing is reaching the people who are interested in spa services. They already spend money taking care of their skin, so they would be potential clients. Plus, they are interested in new treatments and will need to come back for maintenance appointments. Attracting people who regularly purchase high quality skincare and cosmetics is another goal.<\/p>\n\n\n\n<p>Instead of paying to target your ads toward that demographic, your influencers are already doing that. People follow influencers because they are interested in what they have to say and the products that they use.<\/p>\n\n\n\n<p>The influencers you want to work with are ones who are already sharing content that is in line with your brand. For a med spa or salon, you will want to partner with influencers who share skincare and hair care posts and photos. Their followers are interested in those topics.<\/p>\n\n\n\n<p>Do not just reach out to someone with thousands of followers for the sake of the number. An influencer who talks only about car racing, for example, has followers also interested in car racing. It would not seem credible to have that influencer start posting about laser treatments &#8212; you want someone who sticks to his or her niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifying the right social media influencer to work with<\/h3>\n\n\n\n<p>There are many ways to partner with social media influencers to promote your business. Head to Google to research top beauty bloggers and You Tube vloggers who are local to your business so you can get a feel for who is out there in your area. Compile a list and then see whose writing and posting style seems like a good fit for your brand.\u00a0<\/p>\n\n\n\n<p>Spend some time checking out the influencer&#8217;s social media accounts to see how many followers they have. More importantly, though, observe the level of engagement the influencer has. Are there many comments? Is the influencer responsive and conversational? Those things are equally, if not more so, important.\u00a0<\/p>\n\n\n\n<p>Finding the right fit for your brand is essential and can take time, however, it is well worth the effort. If you are a med spa specializing in organic and holistic skincare products, seek out someone who is passionate about green beauty is important. You want the influencer&#8217;s values to align with your business. This as a partnership, and as such, your salon or <a rel=\"nofollow\" href=\"https:\/\/www.dayspamagazine.com\/how-to-use-social-influencers-to-promote-your-spa\/\">med spa<\/a> is seeking someone whose social media accounts are a complement to your brand. More important than having an influencer to work with is an influencer <strong>who works for your brand<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media influencers are an important part of your salon or med spa&#8217;s marketing plan. By partnering with top digital influencers, you will save money on advertising and increase your client base through word of mouth marketing.<\/p>\n","protected":false},"author":3,"featured_media":9298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[62,54],"tags":[59,63,55,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media influencers integral to your med spa or salon&#039;s marketing plan<\/title>\n<meta name=\"description\" content=\"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media influencers integral to your med spa or salon&#039;s marketing plan\" \/>\n<meta property=\"og:description\" content=\"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Start Booking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/startbooking\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-08T12:26:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-08T12:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.startbooking.com\/wp-content\/uploads\/2018\/05\/spa-social-media-influencers-1024x691.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"691\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@startbookingapp\" \/>\n<meta name=\"twitter:site\" content=\"@startbookingapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Booking Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/#organization\",\"name\":\"Start Booking\",\"url\":\"https:\/\/www.startbooking.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/startbooking\/\",\"https:\/\/www.instagram.com\/startbookingapp\/\",\"https:\/\/twitter.com\/startbookingapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i0.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2020\/04\/logo-square.png?fit=512%2C512&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2020\/04\/logo-square.png?fit=512%2C512&ssl=1\",\"width\":512,\"height\":512,\"caption\":\"Start Booking\"},\"image\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/#website\",\"url\":\"https:\/\/www.startbooking.com\/blog\/\",\"name\":\"Start Booking\",\"description\":\"Online booking and scheduling software\",\"publisher\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.startbooking.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1\",\"contentUrl\":\"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1\",\"width\":1650,\"height\":1114,\"caption\":\"spa-social-media-influencers\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage\",\"url\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/\",\"name\":\"Social media influencers integral to your med spa or salon's marketing plan\",\"isPartOf\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage\"},\"datePublished\":\"2018-06-08T12:26:34+00:00\",\"dateModified\":\"2018-06-08T12:26:40+00:00\",\"description\":\"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.startbooking.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social media influencers can help grow your salon or spa business\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/#\/schema\/person\/16a9e7b59551626d6f855bbe1aed50df\"},\"headline\":\"Social media influencers can help grow your salon or spa business\",\"datePublished\":\"2018-06-08T12:26:34+00:00\",\"dateModified\":\"2018-06-08T12:26:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage\"},\"wordCount\":982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1\",\"keywords\":[\"med spa marketing\",\"medical spa social media\",\"Salon\",\"social media marketing\"],\"articleSection\":[\"Medical Spa Resources\",\"Salon Helpful Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/#\/schema\/person\/16a9e7b59551626d6f855bbe1aed50df\",\"name\":\"Booking Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.startbooking.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a59c946998489c0ee9600f466f5e136?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a59c946998489c0ee9600f466f5e136?s=96&d=mm&r=g\",\"caption\":\"Booking Team\"},\"url\":\"https:\/\/www.startbooking.com\/blog\/author\/booking\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media influencers integral to your med spa or salon's marketing plan","description":"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/","og_locale":"en_US","og_type":"article","og_title":"Social media influencers integral to your med spa or salon's marketing plan","og_description":"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.","og_url":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/","og_site_name":"Start Booking","article_publisher":"https:\/\/www.facebook.com\/startbooking\/","article_published_time":"2018-06-08T12:26:34+00:00","article_modified_time":"2018-06-08T12:26:40+00:00","og_image":[{"width":1024,"height":691,"path":"2018\/05\/spa-social-media-influencers-1024x691.png","url":"https:\/\/www.startbooking.com\/wp-content\/uploads\/2018\/05\/spa-social-media-influencers-1024x691.png","size":"large","id":9298,"alt":"spa-social-media-influencers","pixels":707584,"type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@startbookingapp","twitter_site":"@startbookingapp","twitter_misc":{"Written by":"Booking Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.startbooking.com\/blog\/#organization","name":"Start Booking","url":"https:\/\/www.startbooking.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/startbooking\/","https:\/\/www.instagram.com\/startbookingapp\/","https:\/\/twitter.com\/startbookingapp"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.startbooking.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/i0.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2020\/04\/logo-square.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2020\/04\/logo-square.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"Start Booking"},"image":{"@id":"https:\/\/www.startbooking.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.startbooking.com\/blog\/#website","url":"https:\/\/www.startbooking.com\/blog\/","name":"Start Booking","description":"Online booking and scheduling software","publisher":{"@id":"https:\/\/www.startbooking.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.startbooking.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage","inLanguage":"en-US","url":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1","contentUrl":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1","width":1650,"height":1114,"caption":"spa-social-media-influencers"},{"@type":"WebPage","@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage","url":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/","name":"Social media influencers integral to your med spa or salon's marketing plan","isPartOf":{"@id":"https:\/\/www.startbooking.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage"},"datePublished":"2018-06-08T12:26:34+00:00","dateModified":"2018-06-08T12:26:40+00:00","description":"Start Booking shares the best tips for leveraging social media influencers to grow your medical spa or salon business. Partnering with top influencers to create buzz is a great way to grow your spa client base organically and should be an essential part of your marketing plan.","breadcrumb":{"@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.startbooking.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Social media influencers can help grow your salon or spa business"}]},{"@type":"Article","@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#article","isPartOf":{"@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage"},"author":{"@id":"https:\/\/www.startbooking.com\/blog\/#\/schema\/person\/16a9e7b59551626d6f855bbe1aed50df"},"headline":"Social media influencers can help grow your salon or spa business","datePublished":"2018-06-08T12:26:34+00:00","dateModified":"2018-06-08T12:26:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#webpage"},"wordCount":982,"commentCount":0,"publisher":{"@id":"https:\/\/www.startbooking.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#primaryimage"},"thumbnailUrl":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1","keywords":["med spa marketing","medical spa social media","Salon","social media marketing"],"articleSection":["Medical Spa Resources","Salon Helpful Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.startbooking.com\/blog\/social-media-influencers-can-help-grow-your-salon-or-spa-business\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.startbooking.com\/blog\/#\/schema\/person\/16a9e7b59551626d6f855bbe1aed50df","name":"Booking Team","image":{"@type":"ImageObject","@id":"https:\/\/www.startbooking.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/0a59c946998489c0ee9600f466f5e136?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a59c946998489c0ee9600f466f5e136?s=96&d=mm&r=g","caption":"Booking Team"},"url":"https:\/\/www.startbooking.com\/blog\/author\/booking\/"}]}},"featured_image_src":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?resize=600%2C600&ssl=1","author_info":{"display_name":"Booking Team","author_link":"https:\/\/www.startbooking.com\/blog\/author\/booking\/"},"jetpack_featured_media_url":"https:\/\/i1.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/spa-social-media-influencers.png?fit=1650%2C1114&ssl=1","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p9vSJb-2cn","jetpack-related-posts":[{"id":8034,"url":"https:\/\/www.startbooking.com\/blog\/is-your-med-spa-using-social-media\/","url_meta":{"origin":8455,"position":0},"title":"Is your med spa using social media to its advantage?","date":"May 21, 2018","format":false,"excerpt":"Are you effectively using social media for your med spa business? If not, you are missing out on a tremendous opportunity to build not just a new clientele, but your entire brand. Social media can be intimidating. Just what is social media\ufeff and why is it something that your med\u2026","rel":"","context":"In &quot;Medical Spa Resources&quot;","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/05\/social-media.png?fit=1200%2C614&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10476,"url":"https:\/\/www.startbooking.com\/blog\/how-to-grow-your-salon-clientele\/","url_meta":{"origin":8455,"position":1},"title":"How to Grow Your Salon Clientele","date":"October 10, 2019","format":false,"excerpt":"Maybe your salon is full of the most talented, friendly hairdressers in the world. Or maybe every person who\u2019s ever gotten a manicure from you has cried tears of joy. But if you don\u2019t have a solid salon clientele? None of the rest of that matters.","rel":"","context":"In &quot;Salon Helpful Resources&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10796,"url":"https:\/\/www.startbooking.com\/blog\/4-best-tools-for-running-your-salon-business\/","url_meta":{"origin":8455,"position":2},"title":"4 Best Tools for Running Your Salon Business","date":"April 28, 2020","format":false,"excerpt":"There are many online tools and softwares to help you run your salon business more smoothly and save time. Here are the best tools for running your salon business.","rel":"","context":"In &quot;Salon Helpful Resources&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9039,"url":"https:\/\/www.startbooking.com\/blog\/how-to-choose-the-right-skin-care-products-for-your-med-spa\/","url_meta":{"origin":8455,"position":3},"title":"How to choose the right skin care products for your med spa","date":"June 13, 2018","format":false,"excerpt":"Making sure you choose the right skin care products for your medical spa is one of the most important decisions you will make as a business owner. Selecting skin care products can be a bit tricky. As a med spa owner, you need to provide a product line that is\u2026","rel":"","context":"In &quot;Medical Spa Resources&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2018\/06\/Skin-Care-Products.png?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8218,"url":"https:\/\/www.startbooking.com\/blog\/repeat-clients-spell-growth-for-your-med-spa-business\/","url_meta":{"origin":8455,"position":4},"title":"Repeat clients spell growth for your med spa business","date":"May 27, 2018","format":false,"excerpt":"Earning repeat clients is an important component of the long term success of your medical spa business. Businesses often have no qualms about investing time and resources into gaining new clients, yet they often underestimate the importance of customer retention.","rel":"","context":"In &quot;Medical Spa Resources&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11067,"url":"https:\/\/www.startbooking.com\/blog\/how-to-choose-the-right-med-spa-software-for-your-business\/","url_meta":{"origin":8455,"position":5},"title":"How to choose the right med spa software for your business?","date":"December 7, 2020","format":false,"excerpt":"Looking good is not a choice anymore, as it has become a primary need. Spa and salons provide the best cosmetic procedures, that can make you look younger than your age.\u00a0 Medical spas also offer appearance-improving procedures under trained-physicians so that you get the benefit of the best treatments.\u00a0 If\u2026","rel":"","context":"In &quot;Medical Spa Resources&quot;","img":{"alt_text":"MEd spa software","src":"https:\/\/i2.wp.com\/www.startbooking.com\/blog\/wp-content\/\/uploads\/2020\/12\/How-to-choose-the-right-med-spa-software-for-your-business.jpg?fit=1158%2C450&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/posts\/8455"}],"collection":[{"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/comments?post=8455"}],"version-history":[{"count":546,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/posts\/8455\/revisions"}],"predecessor-version":[{"id":9304,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/posts\/8455\/revisions\/9304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/media\/9298"}],"wp:attachment":[{"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/media?parent=8455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/categories?post=8455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startbooking.com\/blog\/wp-json\/wp\/v2\/tags?post=8455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}